The best approach to get new customers or to reward existing cutomers is to offer them coupons. The coupons can be combined with the "Favorit" functions, so you can offer exclusive deals to customers who have favorised your business.

Traditional coupons (when there was no Internet or Smartphones), have been offered by printing coupons in the newspapers and the customers were required to cut out the coupon and to redeem it the next time when they were visiting a shop.

With the upcoming of Internet it became possible to offer coupons online, which the customers could print and redeem in the same way as the traditional coupons. Many "Daily Deal" Internet sites became available and the merchants could use them to place their offerings. But these Internet "Daily Deal" offerings could become riskiy for the merachants.
Coupons are a very effectiv marketing tool, but they must be implemented carefully:

  1. Offer coupons only as an exchange for something else from your customers. You must get a value for what you are offering!
  2. Offer only limited number of coupons!

With the growing acceptance of smart phones coupons do not need to be printed. They can be electronically stored and managed in the smart phone and can be redeemed anytime, as consumers carry around their mobile phones most of the time.